Social Pics Book

Application Design / UI & UX / Book Design

The Overview

The challenge was to introduce Snapfish to a whole new generation of users.  A generation of "Digital Natives" who are constantly plugged in and obsessed with their digital devices.

Introducing SocialPics, a new product offering for Snapfish. An application that “auto-magically” makes a beautifully designed 20 page book out of your most popular Facebook photos, comments, and status updates.

Simply connect to Facebook, and the app uses an algorithm to find your best content and then automatically populates and designs the pages. All of the content can then be viewed, edited and printed into a hard or soft cover 20-page book, in just a few clicks.

The Design

My creative direction focused on ensuring the app's interface was both intuitive and engaging. The algorithm-driven design automatically curates and populates the content, while still offering users full customization to edit, rearrange, and finalize their book before print.

I crafted a visually-driven, user-friendly UI that complements the sleek, modern design users expect. The layout strikes a balance between automation and personal expression, allowing users to tweak details without overwhelming them with choices. The result is a polished, personalized photo book that feels bespoke but requires just a few clicks to create.

Results:

  • Delivered an interactive experience that resonated with Snapfish’s target demographic.

  • Simplified the process of turning digital content into physical memories, increasing user engagement.

  • Provided Snapfish with a new, creative product offering to help diversify their brand appeal.