SEIA
Brand Design / Website Design / UI
The Overview
SEIA (Solar Energy Industries Association) is the national trade association of the U.S. clean energy industry. SEIA provides valuable research and market analysis to its members and the public, offering insights into industry trends, market forecasts, and policy developments.
SEIA's mission is to build a strong clean energy industry to power America through advocacy, education, and collaboration. The association works towards advancing clean, renewable energy as a sustainable and economically viable energy source, aiming to create a clean energy future for generations to come.
The goal was to reimagine SEIA as the industry leader and the singular voice in clean energy policy and advocacy.
The Design
Brand Design / This project was a complete redesign of the SEIA brand to communicate the key concepts of Hope, Innovation and Leadership. Color, typography and graphic elements work seamlessly together to express confidence, trust and clarity.
UI / Where clarity, coherence, and usability are paramount, the User Interface was crafted to give a quick and efficient overview of high-level content, current initiatives and news, while providing easy access to all the content and tools available within the site. This intuitive approach makes it easy for users to access information and complete their objectives.
Design System / I created a unique Design System to include Color, Typography, Graphics, Patterns, Iconography, Photography and Composition. This system will function across all channels to communicate the promise and voice that is SEIA.
