Ramblers Way
Brand Strategy / Identity Design / eCom / Print & Packaging Design / Signage / Advertising / Email Marketing
The Overview
A forward-thinking fashion brand, born from Tom Chappell of Tom’s of Maine fame, creates luxury apparel from Rambouillet Merino Wool. Committed to sustainability and local economies, the brand ensures all products are made in the U.S. with a transparent, eco-conscious supply chain, meeting the highest standards for environmental and social responsibility.
The task was to redefine their brand from the ground floor, to better connect with a modern, eco-conscious audience while maintaining their authentic, all-American New England heritage.
The Design
By integrating Brand Strategy, eCommerce Design, Logo Development, and In-Store Print Materials, we created a cohesive brand ecosystem that propelled the brand forward. The brand strategy established a clear vision and voice, aligning all touch-points with the company's values of sustainability and transparency. The eCommerce design provided a seamless, engaging digital experience, reflecting the brand’s premium quality and driving online sales. A logo and visual identity reinforced brand recognition, while thoughtfully designed in-store print materials created a consistent and immersive shopping experience. Together, these elements worked harmoniously to strengthen the brand’s presence and foster consumer loyalty.
