Nike / Air Jordan
Ad Campaign / E-Com Website Design / UI
The Overview
Nike's Jordan Brand informally referred to in the plural as Air Jordans or simply J's, were first released for public consumption in 1985 after Michael Jordan himself wore them as a rookie in 1984.
The Design
We designed and launched the new Jordan.com, using the highly anticipated Blake Griffin shoe, the SuperFly 2 as the hype machine. Our strategy was to focus on the relationship between the athlete and the shoe, telling the story of Jordan's promise to ballers across the globe.
