This project was a complete rebrand to include: naming, signage, brand messaging, logo, social, site, SEO and supporting design system.
For blue collar workers & [the general public], who want purposeful goods and services that fit their lifestyle and respect their time, core values and hard earned $$, Purpose-Built Trade Co. is a local industrial outfitter that provides a one-stop-shop for everything they need to feel supported, proud and ready to get the job done-both on and off the jobsite.
Unlike other brick & mortar stores, e-commerce sites, or DTC merchandisers, Purpose-Built transcends the traditional product-based sales model to create a blue collar marketplace where lifestyle, community, and relationships drive the transaction of great products.