TrueMatch is a line of products by L'Oreal that offers a shade for every woman and every variation of skin-tone. L'Oreal Paris wanted to dip their foot into the digital space and test the waters. We conceived, designed and developed the TrueMatch Matchmaker App.
The app poses eight easy questions for users and in a few taps you are matched with the right product for your skin-tone. You can purchase the products, find the nearest boutique or browse beauty tips. As an added bonus we match you with a celebrity that shares the same TrueMatch as you. This made the app instantly fun and sharable.
Are you a JLo or maybe a Isabeli Fontana? Download the app to find out.