Nike's Jordan Brand informally referred to in the plural as Air Jordans or simply J's, were first released for public consumption in 1985 after Michael Jordan himself wore them as a rookie in 1984.

We launched the new Jordan.com in August to tease the full release of the new e-commerce site coming in mid-2014.

Our strategy was to focus on the relationship between the athlete and the shoe, telling the story of Jordan's promise to ballers across the globe.