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Michael Chessey | Creative Direction & Design

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Jordan

Nike's Jordan Brand informally referred to in the plural as Air Jordans or simply J's, were first released for public consumption in 1985 after Michael Jordan himself wore them as a rookie in 1984.

We launched the new Jordan.com in August to tease the full release of the new e-commerce site coming in mid-2014.

Our strategy was to focus on the relationship between the athlete and the shoe, telling the story of Jordan's promise to ballers across the globe. 

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