The Bank of Oklahoma project was a complete redesign with over 60 unique pages. The project posed some interesting challenges within it's three main goals:
1) elaborate and expand the brand to give each of the four main properties of BOK their own distinct look and feel, to include
- local branch sites across 7 states
- BOK Financial
- Private Investors
2) engage and appeal to the younger generation of investor and banker while not alienating the older, faithful investment banking community
3) develop a device agnostic site that functions perfectly across the numerous breakpoints
Working closely with the UX lead, I created a series of 'modules' and detailed out their functions and how they would adapt to the breakpoints. The 48 unique modules (x3 breakpoints) could then be further customized and branded to reflect the 4 different properties of the BOK brand.
We approached the redesign 'mobile first' keeping in mind the features and familiar things that the older users will expect. The UI, colors, fonts and photography feels fresh and contemporary, appealing to the younger 'digital natives'.
The site was built on the BootStrap 12col responsive grid. I worked very closely with both the UX and Content creation leads. This collaboration was crucial to the success of the project.